Fenty Puma by Rihanna

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    • Unconditional

      Spring 2012

      • Unconditional

        Spring 2012

        • Unconditional

          Spring 2012

          • Unconditional

            Spring 2012

            • Unconditional

              Spring 2012

              • Unconditional

                Spring 2012

                • Unconditional

                  Spring 2012

                  • Unconditional

                    Spring 2012

                    • Unconditional

                      Spring 2012

                      • Unconditional

                        Spring 2012

                        • Unconditional

                          Spring 2012

                          • Unconditional

                            Spring 2012

                            • Unconditional

                              Spring 2012

                              • Unconditional

                                Spring 2012

                                • Unconditional

                                  Spring 2012

                                  • Unconditional

                                    Spring 2012

                                    • Unconditional

                                      Spring 2012

                                      • Unconditional

                                        Spring 2012

                                        • Unconditional

                                          Spring 2012

                                          • Unconditional

                                            Spring 2012

                                            • Unconditional

                                              Spring 2012

                                              • Unconditional

                                                Spring 2012

                                                • Unconditional

                                                  Spring 2012

                                                  • Unconditional

                                                    Spring 2012

                                                    • Unconditional

                                                      Spring 2012

                                                      • Unconditional

                                                        Spring 2012

                                                        • Unconditional

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                                                                              • Unconditional

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                                                                                • Unconditional

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                                                                                  • Unconditional

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                                                                                    • Unconditional

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                                                                                                Zoomed View
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                                                                                                Spring 2012

                                                                                                Unconditional Spring 2012

                                                                                                WORDS - BRAD PALMER, PHOTOS - CARLA GULER

                                                                                                While staying true to the brand's signature aesthetic of light fabrics and draped cuts, for Spring 2012 Unconditional designer Phillip Stevens added an element of something fresh with block colours in bright, primary shades.

                                                                                                Cult London brand Unconditional has long been a staple in the wardrobes of London's hottest club goers. Set in the suitably atmospheric surroundings of London's Old Sorting Office on New Oxford Street, the Spring 2012 had all of the trademark Unconditional signatures; bondage straps, sheer fabrics, loose draped cuts. However, it was the use of colour that caught the audience of guard. Against the usual muted pallet of black, grey and white came block colours of pink, green, blue and yellow, adding a fresh and bold injection to the collection. Elsewhere, asymmetric cuts and leather harnesses gave the collection a even more seductive edge.

                                                                                                With a recent expansion in stockists, including the likes of Bristol's Garment Quarter and a new Manchester flagship, alongside this light and inviting new pallet, Unconditional looks set to be a brand with an increasingly strong following, both in London and elsewhere.